Online stores for B2C & B2B segments

Online stores running on ShopCentrik platform are suitable for B2B (end users) and also for B2C (business partners, dealers, wholesale customers). Resulting shop could be tuned for both segments, can provide different contents, range of services, allow shopping system or special price settings and can satisfy individual needs of both segments.

Solution for end users (B2C)

B2C (Business-to-Customer) is a type of shopping system intended for end users (individuals, households, small companies etc). The main goal of this type of e-shop is to earn and keep a customer. The graphic design is suited to a particular group of end users (women, men, cyclists, fishermen, mums, seniors, electro-installation firms etc.), has to represent the products being offered and create pleasant shopping environment that is well arranged for easy customers' orientation. Among the most common functionalities of such system are marketing tools, that play an important role in store's turnover increase (special promotions, sales, new products offer, similar and alternative products, instalment plans, loyalty system, discount coupons, price levels etc.) Business success, considering the amount of competition, is not possible without marketing tools such as electronic newsletters, SEO or statistics.

Successful B2C store created for German customers www-iparfumerie.de

Solution for dealers – business partners (B2B)

B2B (Business-to-Business) is a term generally used for a shop designated to business partners. Supplier provides goods to his partners (dealers, wholesalers) under special conditions (individual prices, delivery terms, due date, credits, types of delivery, delivery and invoice addresses etc.). Each B2B customer has usually special sign in and can use their privileges only after proper registration.

Tipical appearance of a B2B system - Avitus.cz

The concept of B2B solution is usually different from the B2C concept. The graphic design is more down to earth, the emphasis is on the site performance and fast web pages, without the specific marketing tools for convincing the end user. B2B systems are very similar to any other information systems (ERP, CRM, accountancy, stocks), where customers have at any moment full access to important information, be it information directly from a physical store or information created by means of an electronic shop. 

Hybrid systems (B2B and B2C in one application)

The implementation of both systems is very common nowadays. Such hybrid application is designated for both B2C and B2B customers. The online store, if well implemented, can be personalized to each group of users. B2B customer can see the simplified list of products while B2C customer get the full view of a more attractive catalogue with pictures.  Also the visual appearance and the structure of graphic elements can alter according to the type of approaching client. This type of system shows an individual behaviour to each client and can offer very flexible price arrangements.