B2C

B2C (Business-to-Customer) is a term used in the field of e-commerce. The abbreviation B2C is used for software solutions(internet shops), intended for end users (individual shoppers, households, etc.).

What is B2C?

B2C (Business-to-Customer) is a term used in the field of e-commerce. The abbreviation B2C is used for software solutions(internet shops), intended for end users (individual shoppers, households, etc.).

High level of process automatization

Sofisticated software solutions  offers many features, that were used for B2B e-shops only. On-line order registery and its status, information on stock accessibility are among today's standards. New customers and ordesrs are stored directly in the information system (this could be the company economic system, accountancy system, CRM) and the communication between an e-shop and IS (information system) is mutual and fully automatic. Also newly registered customers and orders are transported into customer's IS which cuts down the expences and the possibility for human error.

Grafic design and ergonomy

The aim of all B2C e-shops is to gain and keep a customer. The graphic design has address the target group (women, me, sportsmen and sportswomen, pnsioners, fishrmen, etc.), represent the products being offred and the whole environment as to be welcoming and easy to use (ergonomy). There are many modules (special offers, sales, news, alternative products) that aim to increase the sales in an unoffending but highly effective way.

Marketing

In todays competitive environment the business success of any B2C e-shop is not possible without wide range of integrated marketing tools, such as newsletter emailing, SEO or statistics.  

B2C and B2B hybrid systems

In practice, hybrid solutions for both B2C and B2B segments are very common. The ideal way is to have these two segments ballanced so both target groups are satisfied.  Well implemented e-shop of such type can provide personalized services and adjust the content to the needs of specific group of users. B2B customers can for example see only a simple list of products, the B2C shoppers can on the other hand see product desplay in a form of catalogue with pictures and details. Also the displayed layout and structure could be automatically changed accoarding to the approaching user.  

B2C and ShopCentrik

ShopCentrik system is a proven platform for B2C solutions. Find out more in article Internet shops for B2C & B2B segments.


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B2C
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