SEO

SEO (Search Engine Optimization) is a subset of SEM (Search Engine Marketing). The aim of SEO is to increase the number and quality of visitors to your e-shop or web pages by raching the highest positions of the organic search.

Zkratka SEO

SEO (Search Engine Optimization) is a subset of SEM (Search Engine Marketing). The aim of SEO is to increase the number and quality of visitors to your e-shop or web pages by raching the highest positions of the organic search. It is highly effective marketing tool and its essence is in placing your links free of charge on one of the search engines

Targeting

Very accurate targeting on potencial customers belongs to the most sgnificant advantages of SEO.   If a customer searches for a key word, e.g. television or satelite, we can assume there is a big potencial for a sale or a service deal. This type of advertising is much more efficient than typical banner advertisment.

Conversion rate

The SEO effectivness could be easilly calculated. Sofisticated e-shops these days can offer statistics tools, which allows the operator to see which keywords bring more customers to the web. But most importantly these tools can give you an exact figures on which search engines and key words have been the biggest contributors to your e-shop turnover.

Where can you order SEO

Search Engine Optimization as become an important part of the business world in todaz's world. There are companies that  specialize primarly on SEO and employ a number of SEO consultants. There are also marketing and advertising companies that offer SEO services, but the level of thei professionalism is far from similar companies operating in the USA. Because optimization very often requires changes in the source code of the application, it is usually more effective and also cheaper to employ a software company, who is also a provider of e-commerce solutions.

The neccessity of SEO maintanance

SEO, as an marketing strateg, is an investment that always means a good economic return, if the job is done by a proffessional. Nevertheless, the results of an organic search is a free of charge and the search engines don't publish the algorithm of their calculations. This determins, which page is going to come up first or last in the search result. Search engines providers have also the right to adjust its algorithm. In practice, this happens quite often and creates the biggest difficulty for SEO consultants.  This algorithm change could cause a drop of well optimized e-shop, that has been engaging the first few positions of a search engine. There is no guarantee and the only recepee is a regular maintanance of codes so it can react to any algorithm change with a minimum delay. NetDirect ofers SEO services to assure good positioning for our customers.

SEO range

It can sometimes seem, b looking at some articles on the internet, that SEO is quite a simple matter. On the contrary, SEO requires a complex perspective and practical experience and skills. This field continues to develop and undertaking the following steps is essential for succeeding:

• Text inside HTML tags
• Domein name
• Unique and concise title of each page
• URL address with a list of key words 
• HTML tags: headlines, etc.
• Rate of keywords presented on each page and also globally
• Words proximity
• Words similarity
• Word order
• Alt atributs under the pictures
• Text inside NOFRAMES tags
• Content development

Illigal SEO practices (Black hat) and penalization

These practices aim to improve the search engines possitioning by unethical procedures, trics and deceit. It could be wide range of methods, from invisible text, similar colour of text and background, hidden DIV sections or redirecting  of the customers from the page that has been created for confusing of search engines, instead of targetting this page to regular users. Another illegal mathod is so called "cloaking", which means that a website has one version for regular visitors and onother for search robots.  Search engines penalize these webs, either through software algorithms or manually. The result could be a complete exclusion from search engines.

SEO optimalizace a ShopCentrik

You can find more about the optimization for search engines for internet shops powered by ShopCentriku in article E-shop and optimization for search engines (SEO).