E-marketing for the ShopCentrik and FastCentrik online store users – a look back at a full day training

Monday, 11 October, 2010 - the “Internet marketing, its tools and news” training takes place in Prague. This event, with its main goal of revitalizing and deepening the knowledge of our existing customers and introducing e-marketing opportunities to our new clients, was organized by NetDirect, creators of online store systems and Acomware, specialists in internet commerce.

Internet marketing and its pitfalls

E-marketing is an area which is expanding rapidly. Keeping pace with new trends is time- and cost-consuming and the amount of information which is necessary for the success of an e-shop is increasing.  From time to time, search engines prepare some unpleasant surprises in the form of a position decline, even if we have been well positioned for a long time and worked hard to maintain that position. When that happens, we have no other option than to shake ourselves off, stand up and get back into the fight. Frankly, we have no other choice.

What was the seminar like?

Jan Svoboda, director of NetDirect, opened the seminar and briefly mentioned upcoming trends and market news and shared his insights from the recent E-NNOVATION conference in Poznan, Poland.

Jan Svoboda, director of NetDirect, makes the introductory speech at the internet marketing training in Prague
Jan Svoboda, director of NetDirect, makes the introductory speech at the internet marketing training in Prague

Tomáš Nohál, the chief trainer and the SEO specialist from NetDirect’s partner company ACOMWARE s.r.o., continued after Mr. Svoboda and took the visitors step by step through the process of creating a successful online store. Mr. Nohál focused mainly on the correct use of what was one of the day’s hot topics – SEO (Search Engine Optimalization). You might think you know everything there is to know on this topic, after all, there is plenty of information out there; a full text search on “SEO” in Google you will get more than 132mil results. However, we must realize that this technology is moving forward all the time and the rules and definitions are changing. It is very important not to “oversleep” this fact and regularly refresh your knowledge in this field.

Trust the specialists

To achieve maximum coverage of issues such as copywriting, web analytics and other techniques closely linked to optimalization, Tomas invited two of his colleagues – specialists in their field, to share their knowledge with the visitors of our seminar. Petr Weida showed us, in detail, the beauty of web analytics, mostly using, as an example, the Google Analytics tools. I believe that every single visitor realized how crucial the monitoring of e-shop customers´ behavior is, the importance of the information and its proper use. Copywriting – the writing of an effective, functional, compelling and readable articles, the correct choice of keywords and other related issues was introduced by Jakub Hladký.   

Tomáš Nohál and Petr Weida introduce the web analyses, focusing mainly on Google Analytics.
Tomáš Nohál and Petr Weida introduce the web analyses, focusing mainly on Google Analytics.  

Rugular specialized training and its advantages

All customers running ShopCentrik or FastCentrik online stores know very well how important internet marketing is for the development of their e-shop. Due to the volume of knowledge which today’s online store owner should have and the amount of information from other related specialized fields such as SEO, copywriting, link-building and web analyses it is very hard to become a “professional” in all those disciplines. Those who choose to study at home, using all the sources available on the internet, definitely deserve our admiration. However, sooner or later they will find that some tricks and techniques are hard to learn alone. Visits to regular training sessions will save time. Due to the focused specialization of our trainers you can learn the most important information, news and tips which can then immediately be put into practice. Another indisputable advantage of such training is the fact that you can discuss ideas, fears or questions with the trainer and share your experiences with the other participants.

A rewarding and informative seminar

We all hope, that the “Internet marketing, its tools and news” seminar was of maximum value to all our clients and despite its length, thanks to the tasty snacks and the constant flow of coffee was also easy to handle. We also believe that an important contribution to the great atmosphere was due to the friendly environment and staff of Microsoft mansion, whom we would like to thank for their hospitality and support.

Well-coordinated team of NetDirect - David Richtr, Jan Svoboda, Zuzana Coufalová, Lenka Stašová, Dan Lefenda (left), Vašek Vojtovič and Katka Spáčilová (bottom)
Well-coordinated team of NetDirect - David Richtr, Jan Svoboda, Zuzana Coufalová, Lenka Stašová, Dan Lefenda (left), Vašek Vojtovič and Katka Spáčilová (bottom) 

Do you suffer from extreme fluctuations in position on Seznam.cz search engine? For those of you who are frustrated by this, we are adding an “extreme guide”, created by our SEO expert, on how to handle the variations of search engines. So, what can you do?ngines. So, what can you do?

  • Sit, wait and pray.
  • Go and get drunk, stays like this for a month and then solve it…somehow.
  • Follow the rules of Seznam, which means pay for the area, for PPC etc.
  • Do not try to resolve it now, but rather focus on the content of your web and links and other things, it will become functional again - eventually.
  • Create your own search engine.
  • And many other things... Unfortunately there is no other way to move your e-shop back on the top positions.

The most extreme advice, for the obvious reasons, will not be mentioned here because we all know that nothing is solved by violence. What we recommend is to be patient and stay in good humour; something which, if you look at the picture below, was not missing during the training!

Zuzka Coufalová and Lenka Stašová from NetDirect ensure the smooth running of the training
Zuzka Coufalová and Lenka Stašová from NetDirect ensure the smooth running of the training


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E-marketing for the ShopCentrik and FastCentrik online store users – a look back at a full day training
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NetDirect - company, ShopCentrik - a robust e-business solution for B2C and B2B with integration to ERP, FastCentrik - big e-shop for small money within 24 hours, MediaCentrik - content management system and www presentation